Four months of running two macOS apps
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Aesop — building focused tools and writing about engineering tradeoffs.
Focused tools for a distracted world.
Think of yourself as dead. You have lived your life. Now, take what’s left and live it according to nature.
— Marcus Aurelius
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Writing
Off the name game
Design meetings aren't about design
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Estimation in an era of exploding variance
Why I prefer serverless
3 months of multilingual SEO — HEXACO, first milestone
Storytelling, Storyselling,
Your users' data is not yours
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Stale docs are worse than no docs
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How I went from "probably a week" to "2.75 days"
Taming repositories: Thin Repository, Rich Service
Building a real-time leaderboard
What love left behind
Put your soul into PR reviews
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Migrated to this site, Feb 2026